Salesforce Email Integration: A Comprehensive GuideJust about every business aims to have seamless communication with its customers. Connecting email applications with Salesforce – a prominent Customer Relationship Management (CRM) platform, might just be the “magical path” to that goal. Salesforce e...Sep 27, 2023·7 min read
Sending Emails with Ruby on RailsSince the server-side web application framework, Ruby on Rails, was written back in 2004, it has gained popularity as one of the most cost and time-effective solutions to build Ruby applications. If you’re developing such an app and want to understan...Dec 29, 2022·7 min read
How Not To Mess Up With Personalized Emails“Hey, %%First Name%%! We are happy to have you with us and would like to make using our app on your Mac even more pleasant!” Have you ever received a similar message from a newly installed app? (and in the worst case, you used Android.) You wanted th...Dec 26, 2022·10 min read
What Makes a Password Reset Email Great?Are you crafting a new password reset email or updating an existing message? Before you begin designing your content or download a template, read this post. We have gathered information on what to do, what to avoid, and what you can learn from emails...Dec 12, 2022·8 min read
Email Suppression ListsWhat is an Email Suppression List? Suppression Lists have been around for nearly 20 years. This tool allows businesses to greatly improve their sending in terms of delivery and rapport. The implementation of Suppression Lists was partially enforced b...Dec 9, 2022·8 min read
Let’s Categorize Your Emails – What You Can Send and WhyEmail marketing is a strategy of promoting products or services via sending emails to prospects and current users. The very first commercial email was sent in 1978 by Gary Thuerk, a marketing manager at Digital Equipment Corp. He used the Arpanet (th...Dec 1, 2022·10 min read
DMARC ExplainedBack in 2012, engineers from Microsoft, PayPal, Yahoo!, and Google met to discuss making authenticating emails even more bulletproof. At the end of the day, they released DMARC to the world. What is DMARC? Domain-based Message Authentication Reportin...Nov 25, 2022·9 min read
