Since the server-side web application framework, Ruby on Rails, was written back in 2004, it has gained popularity as one of the most cost and time-effective solutions to build Ruby applications. If you’re developing such an app and want to understan...
“Hey, %%First Name%%! We are happy to have you with us and would like to make using our app on your Mac even more pleasant!” Have you ever received a similar message from a newly installed app? (and in the worst case, you used Android.) You wanted th...
Are you crafting a new password reset email or updating an existing message? Before you begin designing your content or download a template, read this post. We have gathered information on what to do, what to avoid, and what you can learn from emails...
What is an Email Suppression List? Suppression Lists have been around for nearly 20 years. This tool allows businesses to greatly improve their sending in terms of delivery and rapport. The implementation of Suppression Lists was partially enforced b...
Email marketing is a strategy of promoting products or services via sending emails to prospects and current users. The very first commercial email was sent in 1978 by Gary Thuerk, a marketing manager at Digital Equipment Corp. He used the Arpanet (th...
Back in 2012, engineers from Microsoft, PayPal, Yahoo!, and Google met to discuss making authenticating emails even more bulletproof. At the end of the day, they released DMARC to the world. What is DMARC? Domain-based Message Authentication Reportin...
